Everything we do begins and ends with our customers. By understanding our customers, we can anticipate and respond to their needs and expectations. The role we play in the thousands of communities we serve is vital — whether it's creating good jobs, supporting local suppliers and producers, or helping local causes through our community programmes.
Our commitment to sustainability is core to our business. It drives our work across our own operations and our supply chain to reduce our environmental impact and support a healthier way of living.
Understanding people — customers, colleagues, communities — and what matters to them, and then trying to make those things better, is at the heart of Tesco. It's about listening to people and talking to them using all the tools at our disposal — from Clubcard data to social media — and then acting by changing and innovating to meet their needs.
We know that looking after our colleagues in a culture of trust and respect is essential to the success of Tesco. But its focus on own-brand products meant it failed to offer enough local US favourites, and that, fatally, its branches contained almost identical stock.
Shoppers here were bemused by imported British standards, including the profusion of watercress in salads, and the privileging of pre-packaged sandwiches over deli counter dishes prepared to order in-store; these are a regular feature of similar US supermarkets, where people prefer to ask for precise portions of pickle, mayonnaise and so on.
And the cookies! Join thought-provoking conversations, follow other Independent readers and see their replies. Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. This type of communication helps Tesco because they can determine whether they are on track or off track meaning they can do something about there status.
All these different types of communication are important to help Tesco meet the aims and objectives and become a stronger and more powerful business today. McDonalds also have many other minor aims which are as follows:. These aims and objectives simply tell us that McDonalds want to be the largest fast food restaurant, have excellent well trained staff working for them, have clean and tidy restaurants, have a good management and business structure and have a respected brand name.
McDonalds also have three main aims and objectives concerned with being environmentally friendly. This is because more people from the public have been getting conscious about healthy eating. McDonalds is in the tertiary sector because its core activity is providing a service to the public. However this is not there only activity, they also; extract raw materials to make their food products, and they transport their own products.
McDonalds also franchise restaurants. How business activity helps McDonalds achieve their aims and objectives. But this would not be possible if McDonalds stopped providing them. But now many people want to try something different. So McDonalds have started making new burgers and other meals which helps them to achieve their aims of providing fast food to the public and maximise profits.
Because they advertise the new healthy eating range on TV they are appealing to more customers than they could without television adverts, they are also attracting many new customers that the only interested in healthy eating. Page of. Human Resources Dominos human resource department try to recruit the best employees and make sure they work effectively and safely for them to achieve its aims and objectives. It also has to carry out a number of activities.
It try's to keep existing employees as training a new recruit can be very expensive. This involves using assets of Tesco's and resources. Tesco make sure that the products and services are provided to customers at an above satisfactory standard. As you can see they have same colour and title style wherever their branches are.
Task 2: A Clear description and explanation of the objectives of the business. The objectives of businesses can vary enormously. Companies may have a number of objectives. In addition, McDonald's finds useful to know how many employees have the potential, with suitable training for promotion. Age distribution and length of service. McDonald's looks at the people who work for the organisation. If there are too many older people then McDonald's may be storing up problems for itself:.
However it is also important to have upwards communication as it is also helpful. It has been recognised that that people at the base of the company enable good ideas. They are the sort of people who would be trusted by the company to come up with ideas. If it was not for the marketing and sales team, there would be no heavy advertising campaigns such as 'Pocket the Difference' and 'Rollback prices' which encouraged and tempted potential customers to shop at Asda and make significant savings, Asda would cease to trade as possibly the leading and most.
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