If your sneakers are no longer a basic need because now you are also interested in knowing what is behind the story and especially who created it, you deserve thumbs up. But who actually created it? A former athlete and a recent graduate in architecture from the University of Oregon, Tinker Hatfield, began his career at Nike HQ in The academic base in architecture has raised the standard of its creations considerably, exceeding technology limits and becoming a watershed in the contemporary design of the industry.
In the past four decades, Tinker has taken its starting point by developing the most iconic models you've probably ever had, or that you really desire or will own it one day. For this reason, his projects have become part of pop culture and thus undoubtedly, he consecrates himself as one of the most talented and renown shoe designer of all time.
Among his main creations, we will start this 'tour' with the Air Max 1, sneaker born in with an innovative design took the brand to an extremely competitive level. The model is still today, an indispensable item in the wardrobe of many and stamped figure of the celebrations of AirMaxDay.
The Nike Air Trainer 1 has been conceived out of the need for a shoe that was not limited to just one sport. Something that would work in an aerobic training but that also would be fit for a tennis court match. The former athlete collects 77 titles and at the time was already ranked 1 in the ATP. He constantly refers to his designs as a means to tell a story. During Jordan's premature retirement, Hatfield continued to design shoes for him despite the critics who thought he was crazy.
He believed he knew his client well enough to know he would make a return to basketball and therefore produced the Jordan XI, the most popular Jordan of all time. A tremendous amount of hype was built up to the release, with people breaking into stores and fighting each other to get their hands on a pair.
It was an unusual design at the time that pushed the aesthetic limitations that retailers placed on a basketball shoe, with the shiny leather being something you would find on a women's shoe. This innovation set a solid foundation for opportunistic streetwear. However Tinker Hatfield's success extends outside of Jordan. During the 80s it was normal to bring two pairs of shoes to the gym, one for running and the other for weightlifting. However, this was arduous and undesirable for most individuals, leaving them to pick between the two pairs.
Furthermore Hatfield designed the Nike air Tech Challenge, a shoe that combined the stability and support of a weightlifting shoe with the freedom and flexibility of a runner. He had designed this versatile prototype when John McEnroe was returning to tennis and demanding to see some new shoes. McEnroe fell in love with Hatfield's prototype, choosing to train in them and refusing to return them. He was asked to not wear them at the Grand Slam, however, ignored Nike — fortunately winning the Slam.
The popular movie series Back to the Future, asked Nike to design a futuristic shoe that would be worn by the character Marty McFly. Hatfield was placed on the project where he was able to envision what that may look like. In the movie special effects gave the shoes the ability to self-lace. In Hatfield made that a reality as a consequence of his resilience and perseverance, delivering the first pair of Air Mag's to Michael J Fox with a letter.
He constantly looks to gain inspiration from different perspectives and personal experiences in order to improve his designs.
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