Key Takeaways Germany's Daimler AG is one of the biggest producers of luxury cars and the largest manufacturer of commercial vehicles. The company has numerous brands and a financing unit called Mercedes-Benz Bank. Mercedes-Benz, which is best known for its luxury vehicles, is a subsidiary of Daimler AG. Article Sources. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.
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Share Short Link: Copy link. Corporate history of Daimler AG — short version —. Aug 31, Dating back to the invention of the automobile in Stuttgart — The history of Daimler AG goes back to — the year Carl Benz and Gottlieb Daimler invented the automobile independently of one another. Gottlieb Daimler died in , just short of his 66th birthday.
Carl Benz enjoyed a longer life and lived to see the automobile flourish, dying in at the age of 84 years. The idea of combining the expertise of the two automotive manufacturers first surfaced during the First World War. The principal reason behind the community of interests was to establish a combined approach to sales. This merger simultaneously gave rise to the Mercedes-Benz automotive brand. Daimler-Benz was also forced to make cutbacks as a result of the Great Depression of the late s.
The company was forced to introduce fundamental changes to model policy during this period, and in keeping with the general trend brought a relatively small passenger car onto the market. The Mercedes-Benz with 1. With production of 90, units in total, the four-cylinder Mercedes-Benz V was the most successful Mercedes-Benz of the pre-war years.
By late the German automotive industry was already beginning to show signs of new growth and to look to the future again with newfound optimism. The following year saw the rise to power of the National Socialists. From onwards, Daimler-Benz AG increasingly built vehicles for military use, as well as aero-engines and large-scale engines, because that was what the Nazi leaders demanded.
In the run-up to the war the proportion of armaments production increased steadily as a fraction of company turnover. The largest corporate division was truck production; on the other hand, passenger car production — which since the start of the war had been restricted to vehicles for military use — went into decline and by late had virtually ceased altogether.
The company now accelerated the production and assembly of military components for the German Army, Air Force and Navy. Increased armaments production also called for new workers, since many employees were already fighting as front-line soldiers. To begin with the company employed women in order to meet the required unit numbers. But since this new workforce was insufficient, Daimler-Benz also use forced labour.
These prisoners-of-war, abducted civilians and prisoners from the concentration camps were accommodated close to the plants: forced labourers from Western Europe were housed in hostels, private quarters or schools. Prisoners from the concentration camps were guarded by the SS in degrading and inhumane conditions.
By almost half of the 63, Daimler-Benz employees were civilian forced labourers, prisoners-of-war or concentration camp prisoners. But the Allies in the West soon had the production lines operating again, so that Daimler-Benz was in a position to help with the economic reconstruction of the country. In particular, there was a pressing need for commercial vehicles to help with the reconstruction of Germany.
This was anything but profitable for the manufacturer, since the vehicles were allocated to customers with coupons at fixed prices. During the German economic miracle the Mercedes-Benz brand regained its former sparkle, the company blossomed and once again could begin planning expansion. And not just in Europe: by Daimler-Benz had made initial contact with Brazil, for example, and local production started up there shortly afterwards.
Daimler also invested in production facilities in Argentina and India in the early s. In the mids, under the leadership of Chairman of the Board of Management Edzard Reuter the company pursued a strategy to turn the purely automotive manufacturer into an integrated technology concern. This involved acquiring expertise from the electronic and aviation industry, in order to achieve synergy effects with other business divisions.
In , Mercedes-Benz bought a share in the aerospace company Dornier and AEG AG, whose business operations included energy, industrial and rail technology, communications systems and household appliances.
The vehicles business was integrated into the newly created Mercedes-Benz AG in Only its products, that is to say the vehicles, would from that point on bear the three-pointed star on the roads of the world. There is no end to the fascination of the Mercedes-Benz SL: each generation is a chapter in this tradition The unique confirmation of the originality of your classic: reliable, transparent, from Mercedes-Benz Class Mercedes-Benz Classic offers genuine spare parts of the highest quality for the preservation of your classi Rudolf Caracciola is the most successful German racing driver of the s.
Hot on his heels at the Mercede The Mercedes-Benz Museum is the only museum in the world that can document in a single continuous timeline Mercedes-Benz Classic: Experience milestones and enjoy emotional insights into the history of the inventor Deutsch Deutsch English English.
Company Vehicles. What are you looking for? Corporate history. How it all Began Gottlieb Daimler. How it all Began Carl Benz. How it all Began Wilhelm Maybach. The king of designers. How it all Began Engine development. Test workshop in Stuttgart-Cannstatt. How it all Began The 'Grandfather Clock' engine. The first contemporary automobile. How it all Began The Daimler 'riding car'.
How it all began Benz Patent Motor Car. How it all began Bertha Benz. The maiden long-distance journey. How it all began Benz patent motorised omnibus. The first omnibus with petrol engine. How it all began Daimler 4 hp truck. How it all began The first Mercedes. How it all Began The three-pointed star on all routes. The merger. The epic SEC. The Mercedes-Benz SL. Classic spare parts. Master of Silver Arrows. Special exhibition: The Fascination of the SL. Historic vehicles of Benz, Mercedes and Mercedes-Benz.
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Visitor information Mercedes-Benz Museum. This is just one example of how we willingly accept the challenge of meeting our responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. In , the Group sold 2. Audi history, profile and history video Audi has been majority owned by Volkswagen for more than 40 years. The Audi brand produced 1.
Audi announced plans in to build
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